How we look →
Distinctiveness matters – it’s what gets us noticed and remembered. Our identity system represents a complex landscape with continuously moving parts – people, resources, politics, tools, legislation and skills. When curated and assembled in a particular order, these parts can come together and create something transformational.
Our brand identity is at the heart of how we communicate to our wide reaching audiences.
We have established an identity system with longevity in mind. It’s flexible but we do have rules – we ask that where these rules exist they are followed carefully. By doing so our brand becomes stronger: through consistent application and high quality design we will have clarity and integrity.
Brand assets
The IDRIC identity contains a range of visual assets, detailed below. Our world is becoming an increasingly digital one, so the IDRIC brand has been designed as ‘digital first’ – our assets have been optimised for screens of all sizes, as well as print.
