Colour →
Colour is a key part of our identity. Our palette has been designed in three levels:
Core colour
The signature colour that identifies IDRIC. This should be used on any initial touch point (homepage, welcome slide, front covers, social avatars).
RGB: 95, 115, 255
HEX: #5F73FF
CMYK: 74, 59, 0, 0
Impact colours
These complementary colours add vibrancy and depth to our identity.
RGB: 226, 233, 36
HEX: #E2E924
CMYK: 20, 0, 87, 0
RGB: 0, 0, 60
HEX: #00003C
CMYK: 100, 94, 41, 60
RGB: 245, 59, 70
HEX: #F53B46
CMYK: 0, 86, 65, 0
Focus colours
Subtle tones intended for colouring larger flat spaces without overpowering content.
Ample white space should always be allowed so our core colours appear clear and they don‘t become confused, muddled or lost.
RGB: 255, 235, 230
HEX: #FFEBE6
CMYK: 0, 11, 9, 0
RGB: 248, 248, 244
HEX: #F8F8F4
CMYK: 3, 2, 5, 0